Marketing agencies have to be nimble to keep up with the ever-changing landscape. Now that everything’s going digital, agencies can no longer rely on hefty retainer fees to pay their overhead costs.
Customers now demand real-time feedback regarding their campaigns — something that wasn’t possible over a decade ago.
And they’re willing to pay you handsomely, but only if you prove your value. Dealing with performance-based revenue is still new to some marketing agencies.
Those that have yet to adapt with ERP solutions are feeling it the most. But it doesn’t have to be this way for your marketing agency.
Let’s take a look at why your marketing firm needs NetSuite ERP.
Capitalize On the Digital Shift
The digital landscape can be a double-edged sword, so it’s critical to learn how to use it to your advantage. This includes using software and cloud tools (such as ERPs) to maximize the return of employee efforts.
Trying to manage a team of designers, writers, and other marketing professionals can be time-consuming. Managing time, expenses, and billing may even seem impossible at times.
When you don’t have a hold on this, it can be difficult to turn a profit. You need a 360-degree view of what’s happening in your marketing agency. This way, you can properly quote your clients based on historical data.
For instance, seeing how long certain projects take, the number of employees needed for the job, and the rates charged will ensure you’re making data-driven decisions.
This is possible to achieve when you’re using NetSuite ERP. Having access to a reliable, agile, and secure cloud platform will empower your agency to become more profitable.
Sharpen Your Competitive Edge
You don’t want to be just another marketing agency — you want to be the marketing agency. How can you achieve this status if you’re doing what everyone else is doing?
You need a way to set yourself apart, especially in today’s saturated market. When it comes to negotiating with clients, you need insights to help you win over clients.
NetSuite ERP enables you to do this by:
- Giving you complete visibility of available resources and cost of past projects so you can provide accurate estimates.
- Generating custom quotes that meet both your client’s needs and your company’s margins.
- Integrating Salesforce management and marketing campaigns to drive repeat business from clients.
This is all made possible using NetSuite’s personalized dashboards that showcase:
- Leads and tasks
- Costs for similar projects
- Time taken to complete similar projects
- Files and data from work done on similar projects
In other words, everything you need to become a driving force in your industry.
Increase Resource Utilization (While Reducing Attrition)
NetSuite does more than help marketing agencies turn prospects into clients. When used correctly, the account and project management tools can help enhance the utilization of resources — particularly your teams.
To become a leader in marketing, you need to achieve high utilization, low attrition, and high client satisfaction rates. You can do this by ensuring clients receive their projects on time (without going over budget).
So how can NetSuite ERP assist with all of this? Well, it can:
- Anticipate resource needs for a given project to ensure the best talent is assigned to the job, based on their skills, expertise, and various other factors.
- Offer real-time access to project status.
- Enable team collaboration to enhance efficiency.
- Identify potential project bottlenecks before they arise.
- Provide reports for time and expenses, which is accessible via mobile, online, and offline channels.
Make Better Decisions for Your Marketing Agency
When it comes time to make tough decisions, you don’t want to rely on educated guesses. Your financial managers need to be able to make informed decisions every single time. NetSuite makes this possible with its 360-degree view of vital business metrics.
This includes being capable of forecasting profits before bringing aboard a new client.
By integrating NetSuite’s CRM, project management, and accounting, you’ll be able to:
- Automate workflow
- Quicken cash flow
- Ensure on-time delivery of services and within budget
- Operating globally with a platform that supports 15 languages, 170 currencies, local country tax regulations
On top of that, you’re getting a cloud-based solution, which means you can quickly integrate it into your agency. There’s no major upfront investment or maintenance like you’ll find with on-site systems.
Then if you need NetSuite managed services, you can always reach out to Zanovoy.
Grow Your Marketing Agency with NetSuite ERP
When you adopt NetSuite ERP into your agency, you’ll have all the means necessary to achieve your goals. If you’re looking to drive more business, increase customer satisfaction, and boost profits, then you need an ERP solution.
NetSuite is a powerful tool designed to help marketing agencies overcome common challenges.
It’s time to stop operating reactively to the changes in your industry. Get proactive by adopting NetSuite and taking control of your agency’s future.
The first step — contact Zanovoy to see how we can help with your NetSuite integration!