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Oracle CRM Social CRM

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Oracle CRM Social CRM

The Oracle CRM Social CRM is a significant module in the Oracle Customer Relationship Management (CRM) software. It delivers a comprehensive model for businesses to manage and leverage social media interactions and data. This data-centric approach is designed to enhance customer relationships and drive business growth.

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Top 6 Features of Oracle CRM Social CRM:

Extensive Monitoring and Analytics: Oracle CRM Social CRM is equipped to monitor and analyze social media conversations in real-time. It empowers businesses to identify customer sentiments and derive valuable insights into customer preferences and behaviors. The software features advanced social listening capabilities, enabling users to track brand mentions and industry trends on various social media platforms.

Engaging, Personalized Interactions: The module facilitates businesses to engage with customers via social media channels. It allows for real-time customer interactions and personalized communication to bolster customer relationships.

Social Media Publishing and Campaign Management: Oracle CRM Social CRM supports social media publishing and scheduling activities. It enables businesses to create and distribute targeted content to their audience. Additionally, it offers an efficient management system for conducting social media campaigns, offering real-time tracking of campaign performance and impact on business goals.

Integration Capabilities: The software integrates with other modules in the Oracle CRM software, such as sales and marketing. It offers a unified view of customer interactions and facilitates seamless collaboration across departments. Its integration with various social media platforms and third-party applications helps businesses leverage existing tools and extend their social CRM capabilities.

Data-driven Insights: Oracle CRM Social CRM provides businesses with data-driven insights into customer behavior and preferences. By analyzing social media data, businesses can make informed decisions and tailor their marketing strategies to target specific customer segments effectively.

Enhanced Customer Engagement: With Oracle CRM Social CRM, businesses can actively engage with customers on social media platforms, responding to their queries, comments, and feedback in real-time. This level of engagement helps build stronger customer relationships and fosters brand loyalty.

Top 6 Benefits of Oracle CRM Social CRM:

Improved Customer Satisfaction: By actively monitoring and engaging with customers on social media, businesses can address their concerns promptly, leading to improved customer satisfaction.

Enhanced Brand Reputation: Oracle CRM Social CRM enables businesses to track brand mentions and sentiment analysis, allowing them to proactively manage their brand reputation and address any negative feedback or issues.

Increased Sales and Revenue: With personalized interactions and targeted social media campaigns, businesses can effectively reach their target audience, leading to increased sales and revenue.

Streamlined Marketing Efforts: The software's integration capabilities enable businesses to streamline their marketing efforts by centralizing customer data and campaign management, resulting in more efficient and effective marketing strategies.

Competitive Advantage: By leveraging social media data and insights, businesses can gain a competitive advantage by understanding customer preferences and market trends better.

Improved Collaboration and Efficiency: Oracle CRM Social CRM facilitates seamless collaboration across departments, enabling teams to work together more efficiently and provide a unified customer experience.

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