How Publishing Agencies Benefit from NetSuite ERP

Does it feel like your publishing agency is operating in silos? You may have a CRM to manage accounts, financial tools for accounting, and then another software for organizing sales. 

Running a media company in this fashion is putting your business on the path to distinction. The publishing industry is already in a shaky state, especially with the major shift to digital. 

But this doesn't mean your publishing agency has to go under. You can ride the wave and even come out on top by using a cloud solution. 

NetSuite ERP combines all of your software needs into one suite -- simplifying your processes and maximizing revenue. 

Here's a closer look at why NetSuite is the answer for publishing agencies. 

No More Juggling Software Applications

It's time to stop using spreadsheets and multiple software tools to run your business. With NetSuite, you can stop wasting resources -- both money and people -- on unnecessary tools and processes. 

Instead, you'll get a unified system that manages business processes end-to-end. This includes:

• Executing sales campaigns and measuring the results
• Managing sales from readership subscriptions and insertion orders from advertisers
• Tracking ads from insertion orders, fulfillment, and verification 
• Automated invoicing based on custom billing schedules
• Maximizing revenue and reducing churn by proactively managing subscription renewals
• Integrating with other software tools, such as OpenAds and DoubleClick
• Managing your financials securely (and accurately) all within NetSuite

Manage Bills and Complex Advertisement Orders

You're going to run into complex orders that require ad placement for multiple runs or issues. With NetSuite, you can manage the orders and scheduling of ads. For instance, you can segment insertion orders into multiple line items based on the production date. 

Then the system will auto-generate estimates or sales orders for each time an advertisement runs. Invoices are also automated and sent out to clients after the campaign is over.   

Your dashboard also shows the status of insertion orders so you can see forecasts, booked ads, pending ads, and scheduled ads. Then review revenue based on sales rep or run sheets. You can even generate reports showing the status and impressions of each campaign. 

Now, this is just the tip of the iceberg of what NetSuite can do to simplify your billing process. 

Manage Your Top Two Customer Types with Ease

Publishers work with two distinct customer types -- advertisers and subscribers. One needs to buy space on your publication to market their product or service. 

And the other wants to subscribe to your publication to access its content. Needless to say, it's a lot easier to manage the two under one suite vs. a handful of tools. 

NetSuite allows you to see both types of accounts at a glance. This includes:

• Advertising sales in real-time
• Managing insertion orders
• Tracking revenue (and where it stems from)
• Data about advertising customer and agencies
• Information about your subscribers
• Subscriber payment histories
• Active renewal of subscriptions

Everything's in real-time, so you don't miss a thing. 

Automate Your Business Processes in a Single Suite

When you opt for NetSuite, you're getting an all-in-one suite designed specifically for your industry. It's intelligent and fully customizable. Plus, you get a bird's-eye view of everything going on in your agency. 

This offers enhanced control over your profit cycle, including upselling, retaining, and ad invoicing. And you'll receive accurate reports of end-to-end processes in your agency. 

To optimize your sales cycle, all of your portal leads are automatically connected to sales reps. And the leads you generate online are directed to fulfillment and accounting — no more time-consuming paperwork.

Your publishing agency becomes unified across all departments, including sales, marketing, management, and accounting. 

With global data at your fingertips, you can make faster and better decisions for your agency. Plus, you can customize the data and metrics you track, so you're only getting reports for the KPIs that matter the most. 

Tweak Your Software as You Go (for Cheap)

When you use on-premise IT solutions, you're stuck with the specifications it comes with. Anytime you want to make customizations, you have to dish out a load of money for a specialist to do it for you. 

That's not the case when you're using NetSuite. You can quickly tweak the system as your business needs change. And it won't cost you an arm and a leg. 

You can modify and extend NetSuite using the SuiteCloud development platform. 

Take Your Publishing Agency to the Next Level

There's a lot of competition in the publishing business. Without a cloud ERP solution, you're stuck using outdated software and slow manual operations. In turn, this will slow down productivity and revenue while increasing spending -- not a good combination. 

Fortunately, there's a viable solution that's helping publishing agencies like yours succeed. 

It's time to consider implementing NetSuite. Contact Zanovoy today to learn how we can make that happen. 

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